A few stories from AI, data platforms, and the produce supply chain that drove adoption, grew revenue, and shifted entire org roadmaps.
I joined as the sole designer when the product was only a founder's idea. I explored directions through design while the team was hired, then shaped the 1.0 milestone for users to test. Along the way, my work moved from static Figma files to working prototypes and design system code.
Azure Data Factory had become the go-to tool for data pipelines across industries for over a decade. Microsoft built Fabric as its newer all-in-one platform, but the challenge was building a migration that didn't break while getting everyone internally aligned. I partnered with my team, brought stakeholders together across two large orgs, and led the end-to-end design to make migration something teams could actually trust.
Silo's repack workflow only supported 1:1 conversions, so almost nobody used it. Large produce shippers needed far more complexity than that. I led the research and end-to-end design to get there, building the capability that finally gave sales a way in.
Silo's original navigation was built around two roles: buying and selling. As the platform grew, that structure stopped working, forcing a completely different, isolated view every time someone switched roles. I drove a design-led initiative to raise awareness of the problem and overhaul the IA, without breaking the workflows our users depend on.